Ebba Busch is the most googled politician ahead of the elections

By Karthik Muthuswamy

Ebba Busch, the leader of the Christian Democrats party, is the most “trending” politician in Sweden ahead of the elections on September 11, according to data from Google Trends.

In an interview with Sveriges Radio on April 23, Ebba Busch made some controversial comments about the easter riots (explained here). Following that, she became the most googled politician in Sweden in 2022 - as of 3rd August.

Since that interview, she has been, on average, more trending than all other party leaders including Magdalena Andersson, the Prime Minister of Sweden.

The number of articles mentioning Ebba Busch in the Swedish news media is also considerably higher in relation to the share of seats her party holds in the parliament.

Explore the most googled party leaders in the past week


Explore the most googled political parties in the past week


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Method and data

Google Trends can be found here and my analysis on the Swedish News media can be found here.

News sources include dn.se, svt.se, Svenska Dagbladet, Aftonbladet.se, Sydsvenskan.se, Expressen.se, Göteborgs-Posten, Feber.se, Ljudochbild.se, Unt.se.

Note: The Google Trends search interest for the other party leaders were too low and hence not included in the graph.

Visualisation made with Datawrapper.

Do you want to give feedback or just want to discuss something? Did you find something interesting while exploring the graphs? It is potentially a new story! Your thoughts/suggestions are highly valuable to me - don’t hesitate to contact me.